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Sr. Business Manager, Automotive Marketing, Electrification

JOB SUMMARY

Lead the market growth initiatives for Electrification Segment, including strategy development and execution, for the profitable growth of business, in the area of EV battery components, electrical systems and crash & safety solutions.

Key responsibilities include growth playbook development for the region, new market identification, lead ideation and build innovation pipeline, value chain engagement and drive strategic collaboration with customers to validate new solutions.  

Responsible for aligning resources from the different functions for the short, mid and long-term growth ambitions of the segment.

The position reports to the Global Electrification Segment Leader, and plays a key role in driving global growth efforts on opportunities with vehicle electrification.

Job Purpose & Responsibilities

  • Develop and execute strategic growth plan aligned to SABIC 2025 growth ambitions, in response to emerging market needs, changing customer behaviours and dynamic regulatory environment.
  • Understand market eco-system, drive ideation process  to develop and manage a multi-generation solution portfolio
  • Develop business cases, validate assumptions and analyse fit vs attractiveness to define next best opportunity space for growth
  • Understand automotive value chain and upcoming disruptions with electrification, develop plan for engagement; and leads industry collaboration efforts to validate new solutions
  • Build translation package of validated solutions and coordinate efforts with commercial team on translation to new customers.
  • Evaluate and document SWOT analysis on a competitive basis to keep abreast of the competitive market situation within the industry and refine action plan.  
  • Cultivate the culture of calculated risk taking amongst cross-functional team, through clear communication of strategy and build consensus on resourcing and validation of advanced technologies.
  • Ensures effective interaction and communication across functions and to business teams
  • Develop regional communication strategy for the segment and coordinate efforts with MARCOM team to drive market awareness through external media and social channels

MINIMUM EDUCATION/EXPERIENCE REQUIREMENTS

  • Develop and execute strategic growth plan aligned to SABIC 2025 growth ambitions, in response to emerging market needs, changing customer behaviours and dynamic regulatory environment.
  • Understand market eco-system, drive ideation process  to develop and manage a multi-generation solution portfolio
  • Develop business cases, validate assumptions and analyse fit vs attractiveness to define next best opportunity space for growth
  • Understand automotive value chain and upcoming disruptions with electrification, develop plan for engagement; and leads industry collaboration efforts to validate new solutions
  • Build translation package of validated solutions and coordinate efforts with commercial team on translation to new customers.
  • Evaluate and document SWOT analysis on a competitive basis to keep abreast of the competitive market situation within the industry and refine action plan.  
  • Cultivate the culture of calculated risk taking amongst cross-functional team, through clear communication of strategy and build consensus on resourcing and validation of advanced technologies.
  • Ensures effective interaction and communication across functions and to business teams
  • Develop regional communication strategy for the segment and coordinate efforts with MARCOM team to drive market awareness through external media and social channels